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Music Trades

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Alberto Kreimerman's Hermes Foundation: a bright light on music from South of the border.(COMMUNITY SERVICE)(Interview)
[ILLUSTRATION OMITTED] SINCE 1982 THE CAUSE of music making has had a champion in Hermes Music. Operating from its U.S. headquarters in Texas, Hermes specialized in serving the pro audio, . . .

Going global with IBC: consultancy firm International Business Centre's Iain Wilson helps music industry suppliers maximize thei
[ILLUSTRATION OMITTED] TAPPING GLOBAL SALES is pretty much a prerequisite to success in today's music products market. Especially when domestic sales are sluggish and the U.S. dollar is valued . . .

The Aussies are coming! Ashton Music is saying "G'day" to European and U.S. distributors with a turnkey program and a slew of hi
[ILLUSTRATION OMITTED] When most Americans think of Australia, they think kangaroos ... Sydney Opera House ... harrowing "football" ... Nicole Kidman. (Okay, so a few of us think Outback Steak . . .

MONO cases redefines the gig bag: one new California-based company has designs on changing the way the industry and the market v
NOT LONG OUT OF HIGH school, Daniel Kushner filled out two applications for the University of the Arts in Philadelphia--one for percussion performance and the other for industrial design--and . . .

Over 30 and still rockin': how Dean Guitars found early success, crashed & burned, and came roaring back, bigger than ever ... g
[ILLUSTRATION OMITTED] Rock 'n' roll is supposed to be dangerous and unpredictable. In its "first life," Dean Guitars ran in a manner befitting its namesake instruments' rock 'n' roll image, . . .

Mating music & computers to tap a huge new market: Samick's new SIMS division debuts with a broad range of USB-equipped products
[ILLUSTRATION OMITTED] Arguably the hottest presents under 2007's Christmas tree were Guitar Hero III and Rock Band. And beyond argument, many of the activities of American youth and many of . . .

Expand revenue, create customers: how Middle C Music's immensely popular rock 'n' roll camp fires up sales during the slow summe
[ILLUSTRATION OMITTED] If the kids are tired, Mark Noone doesn't want to hear about it. Noone made his name with Washington D.C.'s The Slicky Boys, one of the first real garage bands; now he . . .

The thinking behind Taylor's original SolidBody: why would Bob Taylor introduce a solid body electric into a crowded, tradition-
[ILLUSTRATION OMITTED] Attendees at the NAMM show may well experience acute feelings of disorientation when they hear the crunch of heavy metal power chords wafting out of the Taylor Guitar . . .

Using education to hedge against retail competition: while retail prices plummet, the cost of education soars. Consultant Sam Be
[ILLUSTRATION OMITTED] In 1995, Sam Beckford was broke and the former owner of five failed small businesses. He and his wife Valerie started business number six, a music and dance studio for . . .

Drummer's paradise: with the broadest selection of percussion gear under one roof anywhere, The Drum Pad has prospered over the
The Drum Pad's first home didn't look like a garage--it looked like half a garage. That was in 1985. Founder Jim Streich had cashed in a $2,000 life insurance policy to rent out part of the back . . .

Reintroducing the harmony guitar line: harmony, the world's most popular guitar brand for close to a century, is coming back wit
[ILLUSTRATION OMITTED] Ritchie Valens' first guitar was a forest-green Harmony H44 Stratotone, a model that hasn't been in production since 1957--until now, that is. Winter NAMM 2008, which falls . . .

Driving hard to become number one! Having taken Hyundai Motors from nowhere to the world's sixth-largest automaker, hard-chargin
Manufacturing heavy, cast iron piano plates is an inherently dirty process. Smelting iron ingots fills the air with a choking combination of smoke and dust. The fine sand that's used to form the . . .

Redefining "resourceful": renaissance man John Pearse has made living life to the fullest an art as well as a successful, long-l
MUSICIAN. INVENTOR. Educator. Author. Entrepreneur. Silversmith. Film maker. Record producer. Television star. Movie actor. World traveler. Oenophile. Chef. Fly fisherman. Raconteur. Survivor. One . . .

"Don't call it a sale!" How Danny Saliba's Dallas Steinway Hall mounts highly effective selling events without reducing prices.(
At Steinway & Sons' 2007 annual meeting in Anaheim, Steinway Senior Vice President Frank Mazurco presented a special one-time award to Dallas Steinway Hall. The award recognized the business, which . . .

Map pricing policies? Do they build profits? Do they help independents. Too High? Too Low? Unenforced? Retailers discuss.(RETAIL
FEW TOPICS in the music products industry generate as much heat as minimum advertised pricing--or MAP. The Music Trades conferred with three independent retailers to learn whether MAP is helping . . .

Lightfoot named sales and marketing manager: Pender's Music Company.(RETAILER UPDATE: NEWS FROM THE RETAIL FRONT LINES)
PENDER'S MUSIC Company in Denton, Texas, has named Becky Lightfoot to the position of sales and marketing manager. Lightfoot, who comes to Pender's from Art's Music Shop in Alabama, recently earned . . .

Mike Portnoy checks in with fans: Funky Munky Music.(RETAILER UPDATE: NEWS FROM THE RETAIL FRONT LINES)
MIKE PORTNOY, drummer extraordinaire and skin pounder for Dream Theater, recently appeared at Funky Munky Music in Shawnee, Kansas. Portnoy stopped by to sign autographs, take pictures with fans, . . .

Sales force grows with business: Sweetwater.(RETAILER UPDATE: NEWS FROM THE RETAIL FRONT LINES)
SWEETWATER, THE FOURTH-largest music instrument and pro audio retailer in the world, has hired ten new employees, four full-time and six part-time. This brings the total of Sweetwater employees to . . .

Woodwind & Brasswind to sponsor "Chicago".(RETAILER UPDATE: NEWS FROM THE RETAIL FRONT LINES)
THE WOODWIND & BRASSW1ND, now a division of Guitar Center, has become the "Official Sponsor of the band Chicago." The announcement comes on the heels of a recent visit by the legendary group to . . .

Musician's Friend top sellers.(RETAILER UPDATE: NEWS FROM THE RETAIL FRONT LINES)
MUSICIAN'S FRIEND, the industry's leading direct-response retailer has revealed its top selling products for the fourth quarter. BEST SELLERS UNDER $50 * Nova 12-pair Hickory Drumsticks . . .

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