Product Management Today

Browse past and current articles from this publication.

The Seventh Annual PMT Reader's Choice Awards.(PMT Reader's Choice Awards)
What makes for an excellent ad? Is it creativity, stopping power, effectiveness, a message? Are all of these elements necessary? Is one enough? Ad agencies are under an intense amount of pressure. . . .

Who are those guys? Using anonymized patient-level intelligence to size and characterize an undiagnosed population: anonymized p
In the film, "Butch Cassidy and the Sundance Kid," Butch Cassidy frets over the mysterious posse pursuing them and repeatedly asks Sundance, "Who are those guys?" More than one pharmaceutical compan . . .

Physicians still highly value professional medical societies.(Guest Viewpoint)(Viewpoint essay)
I was recently asked by a product manager about the value that physicians gain in aligning themselves with their respective medical societies. Although professional societies for physicians differ i . . .

Plug in the brand plan: adding a dash of electronic marketing to any overarching brand strategy will not only help focus dispara
By now, most product managers have completed the 2007 planning process and are awaiting approval of the final budgets for next year. Before anyone grabs a glass of champagne and toasts their future . . .

Globalization of field-based medical science liaison programs: the scientific basis for global success: the deployment of field-
The global pharmaceutical market is dominated by the United States. However, markets outside of the United States (ex-U.S. markets) account for 54% of total worldwide pharmaceutical sales and repres . . .

Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take
Every year, several million people participate in clinical trials to support new drug applications (NDAs) submitted to the FDA. This level of participation represents less than 10% of the more than . . .

USP 797: meeting customer challenges.(PMT in Practice)(United States Pharmacopeia)
New regulations to increase health care worker accountability for compounding sterile preparations and safe handling of pharmaceuticals are affecting how hospitals and clinics select and administer . . .

Delivering new insights for product managers by studying the patient's symptom presentation: by assessing the patient's presenta
Product managers searching for information and insights in product development and marketing planning are increasingly turning to a pharmaceutical marketing research method, called patient experienc . . .

TVG Marketing Research & Consulting.(People News)(appointment of Lana Limpert)(Brief article)
Lana Limpert was appointed Vice President and a member of the Qualitative Research Team. She was a Senior Consultant, GfK Strategic Marketing (Bala Cynwyd, PA). Send your People News information a . . .

The Selva Group.(People News)(appointment of Kim Kemper)(Brief article)
The agency promoted Kim Kemper to Account Executive, and Desiree Hollandsworth to Account Director. Ms. Kemper was Assistant Account Executive, and Ms. Hollandsworth was Account Supervisor. . . .

Seidler Bernstein, Inc.(People News)(appointment of Gary Duffy)(Brief article)
Gary Duffy was named Executive Director, Client Services. He was Vice President, Management Supervisor for Boston-based Lehman Millet, Inc. . . .

Quintiles.(People News)(John Ratliff appointed at Quintiles Consulting)(Brief article)
The agency announced the promotion of John Ratliff from Chief Financial Officer to Chief Operating Officer. . . .

Micromass Communications.(People News)(Phil Stein, promoted)(Cheryl Nigro and Michael Berliner, appointed)(Brief article)
The agency has promoted Phil Stein to Chief Operating Officer, and appointed Cheryl Nigro Senior Vice President, New Business Development, and Michael Berliner Associate Creative Director. Mr. Stein . . .

Fleming & Company.(People News)(appointment of Scott Sims)(Brief article)
Scott Sims was named Vice President of Marketing and Sales. Mr. Sims was Director of Marketing, Brand Pharmaceuticals, Mallinckrodt Brand Pharmaceuticals Division of Tyco Healthcare (Mansfield, MA). . . .

inVentiv Commercial.(People News)(appointment of Peter Valko)(Brief article)
Peter Valko was appointed Vice President and Managing Director, Analytics, Health Products Research. He was Senior Director, Sales Operations, Impax Laboratories (Hayward, CA). . . .

Flashpoint Medica.(People News)(appointment of John Spetrino)(Brief article)
John Spetrino was named Chief Creative Officer. He held the same position at Ferguson (Parsippany, NJ). . . .

Amplus HealthNet.(People News)(appointment of Anil Thomas, Rick Stefany and Wendy Foy)(Brief article)
The agency named Anil Thomas Partner and President; Rick Stefany Partner, Sales and Marketing; and Wendy Foy Partner, Administration and Human Resources. Mr. Thomas was President, Providence Interna . . .

Altus Pharmaceuticals.(People News)(appointment of Renalto Fuchs)(Brief article)
Renalto Fuchs, PhD, was appointed Senior Vice President, Manufacturing and Technical Operations. He was Senior Vice President, Manufacturing and Operations, Human Genetics Therapies, Shire Pharmaceu . . .

AbelsonTaylor.(People News)(Janet Kleve, Amanda Acevedo and Marybeth Brien, promoted)(Brief article)
Janet Kleve was promoted to Creative Director, and Amanda Acevedo and Marybeth Brien to Senior Art Directors. Ms. Kleve was Associate Creative Director, and Ms. Acevedo and Ms. Brien were both Art D . . .

Developing end-of-lifecycle strategies.(Lifecycle Strategies)
Pharmaceutical and biotech products progress through predictable lifecycle stages: early development, prelaunch, launch, growth, maturity, and finally, decline. The basic pattern is immutable, but c . . .

The ultimate question: in the Marketing Edge, Dr. Kolassa helps distill the key issues in pharmaceutical product management into
In Douglas Adams' book, The Hitchhiker's Guide to the Galaxy, galactic researchers from a hyperintelligent, pandimensional race of beings built the second greatest computer in all of time and space, . . .

Seven keys to turning market research into a competitive advantage.
Using market research to understand physician and consumer attitudes and behaviors has been a cornerstone of pharmaceutical marketing for years. This article presents seven keys to creating programs . . .

Persistent cancer pain.(FDA Focus: A monthly review of FDA activity, including issuances of approvals, labeling changes, and gui
Cephalon (Frazer, PA) received FDA approval of Fentora (fentanyl) for the management of breakthrough pain in opiod-tolerant patients with cancer. Fentora will be available in dosage strengths of 100 . . .

Drug for colorectal cancer.(FDA Focus: A monthly review of FDA activity, including issuances of approvals, labeling changes, and
The FDA granted accelerated approval to Vectibix (panitumumab), manufactured by Amgen, Inc. (Thousand Oaks, CA), for the treatment of patients with colorectal cancer that has metastasized following . . .

Orphan drug designation.(FDA Focus: A monthly review of FDA activity, including issuances of approvals, labeling changes, and gu
Agennix (Houston) received orphan drug designation for the oral formulation of Talactoferrin alfa (talactoferrin) product. The drug is a treatment for renal cell carcinoma and is currently in phase . . .

Irritability and autism.(FDA Focus: A monthly review of FDA activity, including issuances of approvals, labeling changes, and gu
Janssen, L.P. (Titusville, NJ) announced FDA approval of Risperdal (risperidone) orally disintegrating tablets, for the symptomatic treatment of irritability in autistic children and adolescents. Ri . . .

Skin cancer treatment.(FDA Focus: A monthly review of FDA activity, including issuances of approvals, labeling changes, and guid
The FDA granted orphan drug approval to Zolinza (vorinostat) capsules for the treatment of cutaneous T-cell lymphoma, to be used when the disease persists, worsens, or recurs during or after treatme . . .

Innovative on-line resource.(Industry News: A summary of recent industry happenings, from corporate acquisitions to collaboratio
Excerpta Medica, Bridgewater, New Jersey, has launched the Clinical Therapeutics Journal Club website (www.ctjournalclub.com). The on-line resource allows medical professionals to keep up with impor . . .

Asset acquisition.(Industry News: A summary of recent industry happenings, from corporate acquisitions to collaborations to agen
TMS Health acquired TMS Professional Markets Group, a division of Access Worldwide Communications, all located in Boca Raton, Florida. The acquisition was led by Lee Edelstein (founder of TMS Health . . .

Erratum.(Correction notice)
In the September issue, the DTC IQ article by Joe Meadows of Catalina Health Resource was printed with the wrong title. The title of the article should have read, "Searching for Better DTC Investmen . . .

Sizing up opportunities in the metabolic syndrome market: anonymized patient-level intelligence can be used to more accurately q
Metabolic syndrome is defined as a collection of health risks that increases a patient's chances of developing heart disease, stroke, and diabetes. The condition is becoming increasingly common in t . . .

Federal government eases drug importation policies.(Health Care Briefs)(Department of Homeland Security)
The Department of Homeland Security recently announced it will halt the confiscation of drugs mailed to U.S. consumers from Canadian pharmacies. Instead, the Customs and Border Protection (CBP) agen . . .

Patient assistance programs still needed after part D.(Health Care Briefs)
Patient assistance programs (PAPs) partially subsidize or dispense free drugs to uninsured or underinsured individuals. However, with the advent of Medicare part D, some believed that PAPs would pos . . .

Changing for the better: women, opportunity, and the pharmaceutical business.(Guest Viewpoint)(Viewpoint essay)
I recently unearthed a photograph from my first week in the pharmaceutical business as a rep for Abbott Labs (Abbott Park, IL), circa 1981. I'm wearing a dark navy suit and a white oxford-cloth shir . . .

Easy doesn't count: direct-to-consumer advertising remains a controversial medium in the world of pharmaceutical marketing. This
I have a friend with one of the all-time-best signatures for his E-mail: Easy Doesn't Count. He's a hard-charging guy, who has programmed his E-mail account to place that phrase at the end of ever . . .

Creating brand connections through deeper understanding of the customer: focus groups and in-depth interviews are important tool
If a group of pharmaceutical brand managers are asked what they want from their marketing, the answer will be clear: "A campaign that makes my brand stand out from the competition and drives sales." . . .

Pharmaceutical representatives can deliver the brand promise: the sales representative plays a critical role in the marketing an
One could say it is a perfect storm. Thanks to the Internet, consumers have access to more information than at any time in the history of the health care industry. Pharmaceutical companies have inve . . .

Choosing the right messages to maximize brand potential: a brand message is key in shaping a product's place in the market and d
Preparing a brand for launch comprises myriad tasks. Clinical trials must be performed to determine clinical endpoints. Segmentation and targeting strategies must be set, and forecasts finalized to . . .

The 2006 Product Management Today Team Awards.(PMY TEAM awards: The Excellence and Achievement in Marketing Awards)
The challenges to pharmaceutical marketing teams are many: harmonizing communications between the marketing and product development teams; differentiating between competing products; addressing sens . . .

Postgraduate Institute for Medicine.(appoints Jan Schultz)(Brief article)
Jan Schultz, RN, MSN, was named Director of Educational Outcomes and Accreditation. She was head of the Continuing Medical Education unit at HealthStream, Inc., Nashville. . . .

Novartis Pharmaceuticals.(appoints Nancy Lurker)(Brief article)
Nancy Lurker has been named Senior Vice President and Chief Marketing Officer. She was President and CEO of ImpactRx, in Mt. Laurel, New Jersey. . . .

Micromass Communications.(appoints Mark Klapper, Kim Levy, and Rick Mazzetti )(Brief article)
Mark Klapper, Kim Levy, and Rick Mazzetti were each named Vice President, Senior Strategist. Mr. Klapper was Executive Vice President/Director of Planning and Consulting Services, Unit 7, New York C . . .

Group DCA.(promotes David Kraljic and Thomas Bono)(Brief article)
David Kraljic was promoted to Director of Creative Services, and Thomas Bono to Director of Interaction Production and Animation. Mr. Kraljic was Art Director, and Mr. Bono was Senior Animator. . . .

Fission Communications.(appoints Jeffrey Carbone, Bethany Blitz )(Brief article)
Jeffrey Carbone was appointed Senior Account Manager, Client Services, and Bethany Blitz was named Meetings Manager. Mr. Carbone was Client Services Manager, Advanced Health Media (Union, NJ), and M . . .

Centron.(People News)
The agency named Chris Gutteridge, PharmD, Medical Communications Director; James Christie Vice President, Account Group Supervisor, and Alyce Erdekian Director of Strategic Publication Planning. Dr . . .

Altum.(People News)(Client Services appoints Jerry Fishlin, Norman Nagl and Margaret Kale )(Brief article)
Jerry Fishlin was promoted to Executive Vice President, Director of Client Services; Norman Nagl, PhD, was appointed Scientific Communications Director; and Margaret Kale was named Vice President, A . . .

AbelsonTaylor.(appoints Ronnie Sun, Shan Farmer and Alykhan Daya )(Brief article)
The agency appointed Ronnie Sun Senior Media Planner, Shan Farmer Print Production Manager, Alykhan Daya Clinical Research Associate, and Holly Wright Account Supervisor, DTC/DTP Division. Ms. Sun w . . .

Orchestrating the multichannel platform: finding the best ways to reach out to physicians is key in forming relationships with t
Pharmaceutical product managers and their agencies are developing better ways to orchestrate and integrate multiple communication channels to reach today's physician, who must manage a busier schedu . . .

Who really "Moves the Needle?" How to focus resources on the most important payer accounts.(PMT in Practice)
Pharmaceutical and biotech companies have begun to realize the importance of focusing their managed markets resources on high-yield payer channels and accounts. Developing a systematic approach to i . . .

Doxie A. Jordan, Jr., MBA.(Interview)
Director of Synagis Marketing MedImmune, Inc. Gaithersburg, Maryland PMT: What is the biggest change you have seen in product marketing during your career? Doxie Jordan, MBA: I have been in the . . .