Choosing the right messages to maximize brand potential: a brand
message is key in shaping a product's place in the market and
d
Preparing a brand for launch comprises myriad tasks. Clinical
trials must be performed to determine clinical endpoints. Segmentation
and targeting strategies must be set, and forecasts finalized . . .
The 2006 Product Management Today Team Awards.(PMY TEAM awards:
The Excellence and Achievement in Marketing Awards)
The challenges to pharmaceutical marketing teams are many:
harmonizing communications between the marketing and product development
teams; differentiating between competing products; addressing . . .
Postgraduate Institute for Medicine.(appoints Jan Schultz)(Brief
article)
Jan Schultz, RN, MSN, was named Director of Educational Outcomes
and Accreditation. She was head of the Continuing Medical Education unit
at HealthStream, Inc., . . .
Novartis Pharmaceuticals.(appoints Nancy Lurker)(Brief
article)
Nancy Lurker has been named Senior Vice President and Chief
Marketing Officer. She was President and CEO of ImpactRx, in Mt. Laurel,
New . . .
Micromass Communications.(appoints Mark Klapper, Kim Levy, and
Rick Mazzetti )(Brief article)
Mark Klapper, Kim Levy, and Rick Mazzetti were each named Vice
President, Senior Strategist. Mr. Klapper was Executive Vice
President/Director of Planning and Consulting Services, Unit 7, New . . .
Group DCA.(promotes David Kraljic and Thomas Bono)(Brief
article)
David Kraljic was promoted to Director of Creative Services, and
Thomas Bono to Director of Interaction Production and Animation. Mr.
Kraljic was Art Director, and Mr. Bono was Senior . . .
Fission Communications.(appoints Jeffrey Carbone, Bethany Blitz
)(Brief article)
Jeffrey Carbone was appointed Senior Account Manager, Client
Services, and Bethany Blitz was named Meetings Manager. Mr. Carbone was
Client Services Manager, Advanced Health Media (Union, NJ), and . . .
Centron.(People News)
The agency named Chris Gutteridge, PharmD, Medical Communications
Director; James Christie Vice President, Account Group Supervisor, and
Alyce Erdekian Director of Strategic Publication Planning. . . .
Altum.(People News)(Client Services appoints Jerry Fishlin,
Norman Nagl and Margaret Kale )(Brief article)
Jerry Fishlin was promoted to Executive Vice President, Director of
Client Services; Norman Nagl, PhD, was appointed Scientific
Communications Director; and Margaret Kale was named Vice . . .
AbelsonTaylor.(appoints Ronnie Sun, Shan Farmer and Alykhan Daya
)(Brief article)
The agency appointed Ronnie Sun Senior Media Planner, Shan Farmer
Print Production Manager, Alykhan Daya Clinical Research Associate, and
Holly Wright Account Supervisor, DTC/DTP Division. Ms. Sun . . .
Orchestrating the multichannel platform: finding the best ways to
reach out to physicians is key in forming relationships with t
Pharmaceutical product managers and their agencies are developing
better ways to orchestrate and integrate multiple communication channels
to reach today's physician, who must manage a busier . . .
Who really "Moves the Needle?" How to focus resources
on the most important payer accounts.(PMT in Practice)
Pharmaceutical and biotech companies have begun to realize the
importance of focusing their managed markets resources on high-yield
payer channels and accounts. Developing a systematic approach . . .
Doxie A. Jordan, Jr., MBA.(Interview)
Director of Synagis Marketing MedImmune, Inc. Gaithersburg,
Maryland
PMT: What is the biggest change you have seen in product marketing
during your career?
Doxie Jordan, MBA: I have been in the . . .
Multimillion dollar investment.(Industry News)(Takeda Research
Investment, Inc.)(Brief article)
Takeda Research Investment, Inc. (TRI), based in Palo Alto,
California, has made a strategic equity investment of $5 million in
Xenon Pharmaceuticals, Inc. (Vancouver, Canada). The companies . . .
Majority rule.(Industry News)(Bayer AG increases its share
holding)(Brief article)
Bayer AG, Leverkusen, Germany, has increased its share holding of
Schering AG (Berlin, Germany) to more than . . .
Rights acquisition.(Industry News)(King Pharmaceuticals acquires
Ligand Pharmaceuticals, Inc.'s Avinza )
King Pharmaceuticals, based in Bristol, Tennessee, will purchase
Avinza (morphine sulphate extended release) from Ligand Pharmaceuticals,
Inc. (San Diego). King will pay $265 million for the rights . . .
Office relocation.(Industry News)(Fission Communications)(Brief
article)
Fission Communications, New York City, has moved its operations to
a 14,000-square foot office space in Midtown. This is the fourth
expansion in the company's five years of . . .
Cancer partnership.(Industry News)(MedImmune, Inc partners with
Infinity Pharmaceuticals, Inc.)(Brief article)
MedImmune, Inc., based in Gaithersburg, Maryland, has partnered
with Infinity Pharmaceuticals, Inc., Cambridge, Massachusetts, to access
two of Infinity's drug development programs targeting . . .
On-line sampling.(Industry News)(J. Knipper and Company)(Brief
article)
J. Knipper & Company, Lakewood, New Jersey, announced the
launch of MySampleCloset.com, a DTC resource developed to expand the
channels pharmaceutical companies use to connect with . . .
Multitarget alliance.(Industry News)(Brief article)
GlaxoSmithKline (Research Triangle Park, NC) and ChemoCentryx
(Mountain View, CA) formed a worldwide multitarget strategic alliance to
discover, develop, and market novel medicines for the . . .
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