Maximizing the promise of education for better patient outcomes:
strict regulatory guidelines have made it difficult for pharmac
The Office of Inspector General (OIG) and Accreditation Council for
Continuing Medical Education (ACCME) guidelines governing the practice
of continuing medical education (CME) have imposed . . .
The Seventh Annual PMT Reader's Choice Awards.(PMT
Reader's Choice Awards)
What makes for an excellent ad? Is it creativity, stopping power,
effectiveness, a message? Are all of these elements necessary? Is one
enough?
Ad agencies are under an intense amount of . . .
Who are those guys? Using anonymized patient-level intelligence
to size and characterize an undiagnosed population: anonymized
p
In the film, "Butch Cassidy and the Sundance Kid," Butch
Cassidy frets over the mysterious posse pursuing them and repeatedly
asks Sundance, "Who are those guys?" More than one
pharmaceutical . . .
Physicians still highly value professional medical
societies.(Guest Viewpoint)(Viewpoint essay)
I was recently asked by a product manager about the value that
physicians gain in aligning themselves with their respective medical
societies. Although professional societies for physicians differ . . .
Plug in the brand plan: adding a dash of electronic marketing to
any overarching brand strategy will not only help focus dispara
By now, most product managers have completed the 2007 planning
process and are awaiting approval of the final budgets for next year.
Before anyone grabs a glass of champagne and toasts their . . .
Globalization of field-based medical science liaison programs:
the scientific basis for global success: the deployment of field-
The global pharmaceutical market is dominated by the United States.
However, markets outside of the United States (ex-U.S. markets) account
for 54% of total worldwide pharmaceutical sales and . . .
Marketing strategies for clinical trial recruitment and patient
retention: behind every new medicine are the volunteers who take
Every year, several million people participate in clinical trials
to support new drug applications (NDAs) submitted to the FDA. This level
of participation represents less than 10% of the more than . . .
USP 797: meeting customer challenges.(PMT in Practice)(United
States Pharmacopeia)
New regulations to increase health care worker accountability for
compounding sterile preparations and safe handling of pharmaceuticals
are affecting how hospitals and clinics select and administer . . .
Delivering new insights for product managers by studying the
patient's symptom presentation: by assessing the patient's
presenta
Product managers searching for information and insights in product
development and marketing planning are increasingly turning to a
pharmaceutical marketing research method, called patient . . .
TVG Marketing Research & Consulting.(People News)(appointment
of Lana Limpert)(Brief article)
Lana Limpert was appointed Vice President and a member of the
Qualitative Research Team. She was a Senior Consultant, GfK Strategic
Marketing (Bala Cynwyd, PA).
Send your People News information . . .
The Selva Group.(People News)(appointment of Kim Kemper)(Brief
article)
The agency promoted Kim Kemper to Account Executive, and Desiree
Hollandsworth to Account Director. Ms. Kemper was Assistant Account
Executive, and Ms. Hollandsworth was Account . . .
Seidler Bernstein, Inc.(People News)(appointment of Gary
Duffy)(Brief article)
Gary Duffy was named Executive Director, Client Services. He was
Vice President, Management Supervisor for Boston-based Lehman . . .
Quintiles.(People News)(John Ratliff appointed at Quintiles
Consulting)(Brief article)
The agency announced the promotion of John Ratliff from Chief
Financial Officer to Chief Operating . . .
Micromass Communications.(People News)(Phil Stein,
promoted)(Cheryl Nigro and Michael Berliner, appointed)(Brief
article)
The agency has promoted Phil Stein to Chief Operating Officer, and
appointed Cheryl Nigro Senior Vice President, New Business Development,
and Michael Berliner Associate Creative Director. Mr. . . .
Fleming & Company.(People News)(appointment of Scott
Sims)(Brief article)
Scott Sims was named Vice President of Marketing and Sales. Mr.
Sims was Director of Marketing, Brand Pharmaceuticals, Mallinckrodt
Brand Pharmaceuticals Division of Tyco Healthcare (Mansfield, . . .
inVentiv Commercial.(People News)(appointment of Peter
Valko)(Brief article)
Peter Valko was appointed Vice President and Managing Director,
Analytics, Health Products Research. He was Senior Director, Sales
Operations, Impax Laboratories (Hayward, . . .
Flashpoint Medica.(People News)(appointment of John
Spetrino)(Brief article)
John Spetrino was named Chief Creative Officer. He held the same
position at Ferguson (Parsippany, . . .
Amplus HealthNet.(People News)(appointment of Anil Thomas, Rick
Stefany and Wendy Foy)(Brief article)
The agency named Anil Thomas Partner and President; Rick Stefany
Partner, Sales and Marketing; and Wendy Foy Partner, Administration and
Human Resources. Mr. Thomas was President, Providence . . .
Altus Pharmaceuticals.(People News)(appointment of Renalto
Fuchs)(Brief article)
Renalto Fuchs, PhD, was appointed Senior Vice President,
Manufacturing and Technical Operations. He was Senior Vice President,
Manufacturing and Operations, Human Genetics Therapies, . . .
AbelsonTaylor.(People News)(Janet Kleve, Amanda Acevedo and
Marybeth Brien, promoted)(Brief article)
Janet Kleve was promoted to Creative Director, and Amanda Acevedo
and Marybeth Brien to Senior Art Directors. Ms. Kleve was Associate
Creative Director, and Ms. Acevedo and Ms. Brien were both . . .
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