The impact of television advertising on children's Christmas
wishes.
Advertising to children has always provoked strong feelings and
contradictory opinions. Some advocates of child-directed advertising
believe that advertising has no or negligible negative effect . . .
A case study of commercial television in India: assessing the
organizational mechanisms of cultural imperialism.
Some might call it a satellite invasion. Others might conceptualize
it as a groundswell. Either way, the commercialization of television in
India is reality. The process through which . . .
Branding and internet marketing in the age of digital media.(Book
Review)
Steinbock, D. (2000). The birth of Internet marketing
communications. Westport, CT: Quorum Books. 328 pages
Todreas, T. M. (1999). Value creation and branding in
television's digital age. . . .
The safe-harbor agreement between the United States and Europe: a
missed opportunity to balance the interests of e-commerce and
During the first half of 2000, two high-profile incidents
heightened public concerns about the privacy of personal data on the
Internet. These incidents involved the e-commerce toy . . .
New Media and the Commercial Sphere: two intersecting trends,
five categories of concern.(article outlines special issue)
This special issue of the Journal of Broadcasting & Electronic
Media on "New Media and the Commercial Sphere" aims to
encourage scholarly research on the intersection of two trends: the
spread of . . .
Canadian Marconi: CFCF television from signal hill to the
Canadian television network.
Broadcast historians writing about Canada have written largely
about the rise and decline in the fortunes of Canada's public
broadcasting--the Canadian Broadcasting Corporation (CBC). The . . .
College-educated mothers' ideas about television and their
active mediation of viewing by three- to five-year-old children: Japa
This study concerned the thinking of mothers in the United States
and Japan, in relation to the television viewing of their preschool
children. The following was our rationale for conducting . . .
Ferment in global media studies.(Book Review)
Miller, T., Govil, M., McMurria, J., & Maxwell, R. (2001).
Global Hollywood. London: British Film Institute. 240 pages
Mosco, V., & Schiller, D. (Eds.) (2001). Continental order?
Integrating . . .
Is online buying out of control? Electronic commerce and consumer
self-regulation.
Impulsive (Rook & Fisher, 1995), compulsive (Faber &
O'Guinn, 1992), and addictive (Krych, 1989) buying are forms of
unregulated consumer behavior that have attracted attention in
real-world . . .
Broadcast archives for historical research: revisiting the
historical method. (Critical Essay).(Critical Essay)
For almost a century, broadcast programming has reflected and
recorded our society, our history, our culture, and even our personal
lives. Radio, followed by television and the electronic media, . . .
Dimensions of parasocial interaction by letter-writers to a
popular entertainment-education soap opera in India.
Here we explore an alternative conceptualization and measurement of
parasocial interaction, using data from a qualitative content analysis
of audience letters written to an extremely popular . . .
Defining privacy: freedom in a democratic constitutional
state.(Book Review)
Gutwirth, Serge (2002). Privacy and the information age. (R.
Casert, Trans.) Lanham, MD: Rowman & Littlefield Publishers. 144
pages
Many consider privacy to be a fundamental or innate need . . .
Panopticon.com: online surveillance and the commodification of
privacy.
"DART offers an unlimited array of targeting criteria to
ensure you get the right message to the right person at the right
time."--DoubleClick Web site, 2001 (1)
In 1791, Jeremy Bentham . . .
Competition and commons: the public interest in and after the
AOL-Time Warner merger.
The positions forwarded by public interest advocates and academics
before the FCC during consideration of the AOL-Time Warner merger
articulate a public interest in maintaining and nurturing a . . .
Synergy bias: conglomerates and promotion in the news.
As media conglomerates have grown rapidly in size and scope in
recent years, scholars and critics have worried about the independence
of news divisions. The fear is chiefly that traditional . . .
A cross-cultural content analysis of sex-role stereotyping in
television advertisements: a comparison between Great Britain and
Over the past twenty years there have been a number of studies of
the portrayal of men and women in television commercials (Furnham &
Skae, 1997; McArthur, & Resko, 1975; Neto & Pinto, 1998) . . .
The influence of perceived parental guidance patterns on
children's media use: gender differences and media
displacement.
In 1982 Bybee, Robinson, and Turow proposed a scale to measure
parental guidance of television viewing. Since then this scale has been
used by a number of authors. Most authors seem to have used . . .
New media and the circuit of cyber-culture: conceptualizing
Napster.
Introduction: Napster and the Circuit of Culture
In a recent article, Jones (2000) calls for a more engaged response
by media scholars to changes in popular music created by the Internet.
These . . .
Online journalism as market-driven journalism.
Beginning in the mid 1990s, the news media latched onto the ability
of the World Wide Web (WWW) to illustrate news stories once left to
magazines, newspapers, and television news programs. News . . .
Using the Vanderbilt Television abstracts to track broadcast news
content: possibilities and pitfalls.
In the last 20 years, new and powerful research tools have become
available to scholars who study both print and electronic media texts.
Some of these tools, such as software for conducting content . . .
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