The hidden history of product placement.
It took a movie about a child-sized alien lost on Earth to place
the advertising practice of product placement into the public
consciousness. In E.T. the Extra-Terrestrial (Kennedy & . . .
Rethinking Marshall McLuhan: reflections on a media
theorist.(Biography)
One of the striking features of mass communication theory in the
millennial decade has been the reemergence of Marshall McLuhan
(1911-1980). McLuhan's prominence is not what it was during the
peak . . .
Sydney W. Head (1913-1991): Remembering the Founder of Modern
Broadcasting Studies.(Biography)
More than any other single individual, Sydney W. Head created the
modern academic field of electronic media teaching and research.
Although many others wrote earlier textbooks or undertook . . .
Gandhi Meets Primetime: Globalization and Nationalism in Indian
Television.(Book review)
Kumar, S. (2006). Gandhi meets primetime: Globalization and
nationalism in Indian television. Champaign: University of Illinois
Press. 240 pages.
Kumar is not sure how satellite television is . . .
Critical analysis of racist post-9/11 web animations.
Within a day of the September 11, 2001, Al Qaeda attacks in the
United States, amateur animations, depicting the humiliation, torture,
and death of Osama bin Laden, Taliban, and other Arab and . . .
Channel repertoires: using peoplemeter data in Beijing.(From the
Other Side of the Globe)
Every year, television viewers around the world have more channels
from which to choose. In the United States, for example, the average
household receives more than 100 channels of programming--a . . .
When good friends say goodbye: a parasocial breakup
study.
Final episodes of long-running and greatly loved television series
achieve famously high ratings (Battaglio, 2001). It was hardly
surprising, then, that an estimated 51 million viewers tuned in to . . .
Cultural policy in a free-trade environment: Mexican television
in transition.
Questions concerning what constitutes Mexican national culture, how
it should be manifest, and the state's role in its protection and
promotion changed considerably from the conclusion of the . . .
Public policies and research on cultural diversity and television
in Mexico.
The issue of how to preserve and promote cultural diversity through
the mass media has been central in policy debates and regulations both
in Europe and in North America. In the beginning of the . . .
Macho media: unapologetic hypermasculinity in Vancouver's
"talk radio for guys".(MOJO Radio--Talk Radio for
Guys)
On August 6, 2002, "MOJO Radio--Talk Radio for Guys" was
launched in Vancouver, British Columbia, Canada. The station's
format was designed with the explicit aim of "delivering the
male" audience . . .
Canadian hardware, foreign software: the political economy of
pay-per-view.
On February 1, 1983, the introduction of First Choice, currently
known as The Movie Network, marked a significant step in the evolution
of Canada's video industry. For a nominal fee, cable . . .
Transnation: globalization and the reorganization of Chilean
television in the early 1990s.
In 1988 a broad coalition of centrist and center-left political
parties--the Concertacion de Partidos por la Democracia (Coalition of
Parties for Democracy)--defeated Chilean General Augusto . . .
New discourses and traditional genres: the adaptation of a
feminist novel into an Ecuadorian telenovela.(Yo Vendo unos Ojos
Negr
This study explores the adaptation of the feminist Ecuadorian novel
Yo Vendo unos Ojos Negros into a telenovela, a Latin American form of
serialized television drama that always comes to a . . .
Broadcast research in the Americas: revisiting the past and
looking to the future.
Canada, Latin America, and the United States have assumed great
international significance in the past few decades as borders wither,
goods and people move more freely around the globe, and finance . . .
Editor's note: broadcast research in the Americas.
Broadcasting and the electronic media of the Americas is the
primary theme of this special issue of the Journal. U.S. scholars have
studied systems all over the globe, yet little is known about . . .
Maxwell McCombs: agenda-setting explorer.
Max McCombs is widely known among communication scholars, for he
has devoted almost four decades to building agenda setting from a
successful hypothesis into a robust and popular theory of how . . .
Where have all the historians gone? A challenge to
researchers.(radio, television industries)
Although Americans have enjoyed radio for 85 years and television
for 65, we find that the overall historical record of this pervasive
industry remains appallingly sparse. We argue here for a . . .
A Look at the Press.(Book review)
Overholser, G., & Jamieson, K. H. (2005). The press. New York:
Oxford University Press. 473 pages.
The Press is a compilation of essays by some of the leading
journalists and journalism scholars . . .
What Women Watched: Daytime Television in the 1950s.(Book
review)
Cassidy, M. F. (2005). What women watched: Daytime television in
the 1950s. Austin: University of Texas Press. 264 pages.
A television memory from this reviewer's childhood still
lingers, though . . .
Audience flow past and present: television inheritance effects
reconsidered.(Report)
Inheritance effects are one of the most important, and robust, of
all television audience behaviors. Also known as lead-in effects, or
simply audience flow, they have been routinely reported in the . . .
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