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10 Steps to a Successful CRM Implementation
Follow these 10 steps to help ensure that your CRM implementation is a success, from the planning stages to post-deployment improvements.
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12 SEO Campaign Killers
Learn what not to do when launching a Search Engine Optimization (SEO) campaign to attract more visitors, leads and sales.
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42 Rules of Cold Calling Executives
Understand the dynamics of a cold call and how you can manage those to get results.
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8 Surefire Strategies for Monetizing Your B2B Website
Discover how to maximize your revenue potential by utilizing the traffic you already have.
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A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs
Explore quick tips and best practices that will help you produce necessary components to ensure success for your online programs.
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Attracting Leads with White Papers
Learn to generate sustaining, long-term sales with white papers. FREE chapter from bestselling new book.
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Aumente a Eficiência de seu Suporte Técnico com uma Ferramenta de Suporte Remoto de Acordo com sua Demanda
Agora mesmo, voce poderia estar sentado na comodidade de seu escritorio enquanto resolve os problemas tecnicos mais complexos a distancia.
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B-to-B Lead Generation Insights from MarketingSherpa
Get more qualified leads with 7 proven B-to-B marketing tips from the experts at MarketingSherpa.
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B2B Sales Lead Success Checklist
Determine if your technology company is doing all it can and should be doing to turn leads into sales.
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BtoB Magazine
Delivers timely editorial on all disciplines of business - to - business marketing.
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Buying and Using Marketing Automation Systems
Explore why companies are buying Marketing Automation Systems, how to select the system that's right for you, ROI benefits to expect, and much more.
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Catalog Success
Is the only industry magazine that provides practical information and ideas catalogers can use to do their jobs more profitably.
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Click to Call: Giving Voice to Online Transaction
Learn how eStara Connections can help you transform your business and bridge online and offline channels with a 360° view of your customer.
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Click to Chat: Best Practices to Drive More Sales and Better Customer Service with Proactive Chat
Download the Expert Guide today to better understand how your organization can benefit from proactive chat.
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Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
Take a look at how brand owners and their channel partners are improving their collaboration on co-marketing with a streamlined closed-loop process supported by the SAP Customer Relationship Management application.
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Coordinating Marketing and Sales Across the Entire Revenue Cycle
Learn to maximize marketing and sales ROI by aligning the two teams' goals and activities.
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Daily Advertising Industry News: AAF SmartBrief
Is the quickest, and easiest way to keep abreast of critical developments in the advertising and marketing industry.
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Direct
Covers every aspect of Direct marketing, including postal and regulatory issues, creative, lists, customer relationship management and database marketing.
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Executive Guide: 8 CRM Essentials. The Must-Have Elements of Proven CRM Success
It's no secret that business success depends on winning and retaining customers. So what's the best way to keep customers on the rise - and competitors on the run?
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Fishing for Leads with White Papers: Where to Drop Your White Paper Line
Discover some effective ways to leverage your white papers to generate qualified leads.
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Forrester Research Report: The Right CRM Metrics For Your Organization
Explore the four steps to defining a value-based CRM plan and reveals how an easy-to-use CRM solution can help you achieve success.
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Gartner: Magic Quadrant for SFA 2008
This year's Gartner Magic Quadrant Report positions Salesforce in the Leader's Quadrant.
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Google Apps Made Simple!
Take a quick tour of Google Apps to learn how your organization can benefit from Google's innovative tools.
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Google Apps Quick Tour
Learn how Google Apps for business can enable your employees to communicate, collaborate and be more productive.
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Hosted CRM Buyer's Guide: Choose the Right Solution for Your Business
Learn what a Hosted CRM system can do for you and understand what issues you should consider during your decision-making process.
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Hosted CRM Comparison Guide
Discover how this easy-to-use guide can help you find the right solution for your organization by comparing features and cost of the major hosted CRM solutions.
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Hosted CRM System Comparison Guide
Discover how this easy-to-use guide helps you compare features and costs of the major hosted CRM solutions.
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How Salesforce.com Uses Salesforce to Drive Revenue
Watch this Webinar to learn how salesforce.com leverages sales force automation application to consistently achieve and grow success.
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How to Boost Your Company's Sales with Marketing
This step-by-step guide will help you create a successful business-to-business "marketing for leads" program.
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I'm on LinkedIn--Now What???
Get the most out of this popular business networking site by understanding LinkedIn and why you should use it.
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iMedia Connection
Provides readers with the latest news, expert advice and analysis of the internet marketing industry.
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Incremente la Eficiencia de su Departamento de Soporte Técnico y Mesa de Ayuda Con Una Herramienta de Soporte Remoto Bajo Demanda
Ahora usted podria estar sentado en la comodidad de su oficina mientras resuelve problemas complejos de soporte tecnico remotamente.
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Inside CRM's SFA Buyer's Guide
Has all the advice you need to make a winning decision.
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Inspire Newsletter: Monthly Blog Series for Savvy B2B Marketers
Delivers compelling topics from best practices to industry trends, authored by industry experts.
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Just MASH Marketing: The Customer Reference Mashup
See how Serena Marketing utilizes the Customer Reference Mashup to ensure use of the most current customer success stories, track customer approvals, enforce internal approval and notification processes, know the ROI of the customer reference program, and more.
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Lead Generation Tactics: A Recipe for Success
Learn tips and techniques about proven B2B sales lead generation, written by a leading B2B sales and marketing consultant.
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Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo Lead Management
Learn how two companies dramatically improved conversion rates and marketing productivity by implementing marketing automation.
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Marketing Campaign Development - What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
Learn how you can optimize your marketing efforts and achieve an even greater return on your marketing investment.
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O'Dwyer's PR Report
Provides in-depth coverage of PR firms and PR service firms, featuring campaigns and case histories in food & beverage, broadcast media, travel, technology and healthcare industries.
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Offshoring Secrets: Building and Running a Successful India Operation
Understand the issues faced by managers in India, and their frustrations in dealing with their counterparts in the parent company.
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On-Premise CRM Comparison Guide
Learn more from this guide about the major players in the CRM market so you can quickly and easily compare the features and costs of each.
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Optimizing Marketing and Sales Lead Management with Marketing Automation
Track down and repair failures in the lead management process.
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Sales and Marketing Outsourcing for Savings and Growth
Learn how to identify ideal outsourceable operations, freeing your company's resources to deliver core value more effectively to more customers.
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Sales Force Automation Comparison Guide
Learn how to find the Sales Force Automation solution that fits best with your business.
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Sales Performance Management: Maximize Profits with Comprehensive Sales Processes
Discover why the key to a productive sales force is ensuring that sales people concentrate on acquiring, growing, and retaining profitable relationships with their account bases.
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SAP for Consumer Products: Enabling You to Take the Direct Road to Success
Knowing how vital store-level information is in a demand-driven world, SAP has made a deep commitment to mobility for companies from largest to smallest.
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Screen Sharing Performance of Web Conferencing Services
As web conferencing becomes increasingly prevalent, users are seeking more sophisticated experiences.
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SearchCRM
Offers decision makers a rich collection of insight on this fast-changing industry, providing business leaders with the information they need for developing, designing and implementing CRM programs.
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Select & Connect: Strategies for Targeted Acquisition and Retention
Learn more about the marketing disconnect to uncover the challenges, trends and opportunities associated with developing and managing an effective approach to Selective Customer Activation, from lead generation to loyalty and referral.
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Selecting the Right Channel Partners to Maximize Sales Impact
This White Paper reviews how the channel has changed and details methods to design, build and balance a network of partners who will deliver the results you need.
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Social Media Marketing: 12 Essential Tips for Success
Learn how to effectively engage customer communities with a new, social marketing mix.
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Success Factors for Highly Effective Inside Sales Teams
Get the tools, motivation, and training to maximize conversion and close rates for your inside sales team.
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Target Marketing
Covers all direct response media, including direct mail, telemarketing, space advertising, the Web and direct response TV.
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The CMO's Strategic Agenda Benchmark Report
Learn how best-in-class companies enjoy a performance advantage over their peers in understanding not only who their customers are, but what type of relationship their customers want with them.
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The Customer-Centric World Means "The End" for Traditional Advertising and Marketing
Learn the four key strategies critical for customer centric success.
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The Total Economic Impact™ of eStara Click to Call
Download the Forrester study today to better understand how your organization can benefit from eStara Click to Call.
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Tips for Choosing B2B Lead Generation Vendors for White Paper and Content Distribution
Gain valuable information on what to look for when selecting an online content distribution provider. This paper provides recommendations and tips to keep in mind when evaluating providers for a successful online lead generation program.
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Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results
Increase response by integrating social media into your marketing mix.
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