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The Innovator's Toolbox: Empowering the Next Wave of Difference Makers

Description: The need for innovation is gaining more prominence on the executive agenda. In fact, the development of more innovation products was reported as the top business goal for product development by participants in The 2008 Aberdeen Report. But, just how do organizations identify the most promising ideas and translate these ideas into successful products? This study answers that question by examining how leading companies empower their innovators with tools and strategies that allow them to leverage ideas and knowledge to develop a steady stream of new and profitable products.

Publisher: Aberdeen Group