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Operational BI: What You Need to Know About Customer-Facing Performance

Description:

• Best-in-Class companies are experiencing 6.5x higher year-over-year improvement in customer operations performance.
• Best-in-Class companies are 84% more likely to use operational forecast tools as part of their sales & customer-facing management process.
• Best-in-Class companies are 79% more likely to enable access to operational data within an hour or less of business activity taking place.

This is an age of urgency. Organizations are being pushed to deliver results despite budget constraints and economic conditions. Eighty-two percent (82%) of respondents to this study report that they are cutting budgets to some degree as a result of the recession. In light of the economic downturn, organizations are attempting to increase customer loyalty, and in so doing, reduce customer churn and defections at a time when the customer relationship may be the only source of revenue that can be counted on.

Publisher: Aberdeen Group