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Evaluating New Top-Level Domains: Opportunity or Threat?

Description: The basic structure of Internet naming is likely to undergo its most significant change since its inception—and the implications for users and global corporations are extensive. ICANN, the international body governing Internet naming and addressing practices, has announced a plan which, if approved, would allow for a virtually unlimited number of new Top-Level Domains (TLDs), including new non-English, character-set International Domain Names (IDNs) to the Internet landscape.

This white paper proposes a framework for examining potential benefits, risks, costs and implications for corporations as they develop a strategy in response to the expanding TLD landscape.

Publisher: MarkMonitor