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Home > Trade Publication Directory > Retail > New Age Multi-Channel Retailing: Prospects for Digital Retail Revolution and Avenues for Better Integration
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New Age Multi-Channel Retailing: Prospects for Digital Retail Revolution and Avenues for Better Integration Description: Aberdeen surveyed over 120 retail enterprises between December 2008 and January 2009 to determine the current state of multi-channel retailing, and the future implementation of the digital and mobile channels. Aberdeen data reveals that 58% of retailers surveyed have had a multi-channel initiative in place for at least one year. Best-in-Class companies are 1.5-times as likely as Industry Average and Laggard companies to have implemented these initiatives in that time. Publisher: Aberdeen Group |
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