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Communications and Media Executive Kit

Description: Sterling Commerce targeted business solutions empower you to proactively and cost-effectively manage your products, services, and order information with the high level of service personalization today's customers demand.

Your Communications and Media Executive Kit includes:

• Improve the Order Experience to Drive Growth: Putting Customers & Partners in Charge
• Identifying, knowing, and retaining your customers - the "Prosumer"
• Investing in a Customer-Centric Technology: What telcos should be learning from retailers
• Becoming Demand-Driven: The Communications Service Provider as Retailer
• Pearson case study
• CTBC case study
• Cengage Learning case study

Publisher: Sterling Commerce