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When Should a Business Owner Get Personal on Social Media?

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Mikal Belicove, Entrepreneur Magazine columnist, on when to get personal or stay business-like on social media.

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.

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