When it comes to introducing a new business to the marketplace, nothing makes a splash like driving your message around -- especially on the oh-so-crowded streets of New York City. Although launching a food truck is a sure-fire way to grab consumers' attention, long-term business success often stems from the activities that go beyond the truck. We'll tell you more in this episode of Small Business Takeaways.
Last July, when Dave Schillace and Thomas Kelly launched their first Mexicue food truck, which serves a fusion of Mexican and barbeque cuisines, they were struck by the immediate popularity of their concept. But they were also taken aback by the limitations of doing business out of a truck. Not only was parking an issue, but the weather also proved challenging. See how the founders of Mexicue were able to diversify their business.