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A Fashion Startup Goes Viral

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In this episode of "Smart Entrepreneur," Divya Gugnani, co-founder of fashion site Send the Trend, outlines the strategies she used to build a social business with about 200,000 Facebook fans in less than a year. Gugnani relies on a number of social networks, including YouTube, Pinterest and Tumblr, and also uses geotargeting.

Colleen DeBaise is special projects director at

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