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How a Startup's Social Vision Wins Customers

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Warby Parker donates a pair of eyeglasses for every one it sells, a "one-for-one" model that's helped the ecommerce business blow through sales targets. In this episode of "Smart Entrepreneur," co-founders Neil Blumenthal and David Gilboa explain how the concept works -- and how other entrepreneurs can incorporate a social mission into their business models.

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Colleen DeBaise is special projects director at Entrepreneur.com.

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