Pastry chef Jessie Isaacs quit her day job to start her own bake shop, only to see those dreams dashed as the recession hit. After investors backed out, she turned to crowdfunding to raise money to open her storefront. In this week's Smart Entrepreneur, she provides tips on how to turn customers into a funding source.
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Comments:
She mentions that the money customers "invest" stays in escrow. It is not clear to me how she uses it for business needs? I am still not clear how this works as a source of investment into the business... is she investing the money into some sort of security and using the interest/dividends? WIth current interest rates, I am not sure how that could generate much?? Sorry... still confused :(
I love that she had a dream and figures out how to get it done!! Thanks for sharing this story and kudos to Jessica.
It is amazing and it is great. Very interesting tips have been shared in this video. I like this post.
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thats my cousin! love you jessica. way to go!
One word: IMAGINATION. This is what sets entrepreneurs apart. So many people would just throw in the towel and quit. The entrepreneur says, "Let's try one more thing." And they say that a lot.