Even though you might sometimes want to, ignoring negative comments on your business's Facebook page can be a fatal mistake. As Entrepreneur Magazine writer Mikal Belicove explains, business owners should react to negativity on Facebook as they would elsewhere in their business. He suggests dealing with negative comments in a timely manner and not being defensive when you do.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.