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60 Second Solutions

How to Build a More Innovative Business

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If you're not innovating, you're putting your business at a disadvantage. Innovative thinking can be learned, says serial entrepreneur Jen Groover. Consider her tips for sparking creativity: 

  • Study other industries with the aim of borrowing successful ideas to apply to your business.
  • Build your "creativity muscle" by doing creativity exercises.

Jen Groover is a serial entrepreneur who's gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights. Her success began with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has evolved into an entire lifestyle brand, which can now be found at several prominent retailers. She's also behind Leader Girlz, which teaches young girls the importance of empowerment through play, and her newest brand, Empowered by Jen Groover. Groover is also an author, speaker and media contributor.

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