From the October 2014 issue of Entrepreneur

Many business owners dream about getting their products into a big-box retailer. One way to do it is to raise brand awareness so that their buyers know about you and your business, says Jen Groover.

You'll need to amp up your marketing and public-relations strategy. Consider the following ideas:

-- Placing your product in a celebrity "gifting suite."

-- Security positive press coverage.

-- Support on-the-ground sales pros who are working directly with customers.