Many business owners dream about getting their products into a big-box retailer. One way to do it is to raise brand awareness so that their buyers know about you and your business, says Jen Groover.
You'll need to amp up your marketing and public-relations strategy. Consider the following ideas:
-- Placing your product in a celebrity "gifting suite."
-- Security positive press coverage.
-- Support on-the-ground sales pros who are working directly with customers.
Jen Groover is a serial entrepreneur who's gone from guest-hosting spots on QVC to inking deals with some of the industry’s biggest heavyweights. Her success began with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has evolved into an entire lifestyle brand, which can now be found at several prominent retailers. She's also behind Leader Girlz, which teaches young girls the importance of empowerment through play, and her newest brand, Empowered by Jen Groover. Groover is also an author, speaker and media contributor.