Advertising on Facebook can be a useful way for many companies to land new customers and increase sales. But don't even think about advertising on the big social media site without having a plan in place first, says Entrepreneur writer Mikal Belicove. He recommends taking these steps before you get started:
1. Set a budget for a specific amount of time the ad will run.
2. Determine what your message -- what it is you're trying to communicate -- will be.
3. Know who you're trying to target with your message.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.