Sure there are hundreds of millions of people using Facebook every day, but only having a Facebook page without a dedicated website for your business won't cut it, says Entrepreneur writer Mikal Belicove. Your website is all about your content and calls to action, he says. Facebook isn't.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. For more information, visit MikalBelicove.com.