Where Social Media Fits in the Marketing Mix
Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.
The marketing mix has traditionally been made up of the "four Ps": product, price, place and promotion. With social media, a fifth P -- participation -- has emerged. Adding participation to the traditional mix creates what Mikal Belicove calls a "viral loop" that shores up a greater amount of sales and leads.