Take it from gamification expert Gabe Zichermann: You don't need to be a professional game designer or a technology genius to implement game-type elements to your website. It can be as easy as working with any number of startups that help simplify the process, he says. Some options include:
Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).