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'Trep Talk

Tony Hawk on Building a Brand Around Doing Your Own Thing

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Editor's Note: 'Trep Talk takes you inside the millionaire minds of the most intriguing entrepreneurs behind the big ideas. Join Entrepreneur for a more personal look at the creators of some the most successful companies today.

Skateboard icon Tony Hawk talks with Entrepreneur’s Teri Evans about the challenges of building his skateboarding company, starting in the early 1990s, through his early mistakes, and the ebbs and flows of skateboarding’s popularity.

His most humbling moment in business, he says, came in his 5-year-old son’s school report on what dad did for a living: “I’ve never seen my dad do work.”

Hawk also shares advice for people starting new companies today:

  • "Hire people you implicitly trust."
  • "Know your strengths and your weaknesses."
  • "Hire people who you trust with those strengths that can balance out your weaknesses."

Related Videos:

Tony Hawk on Selling Out Without Being a Sellout

3 Things You Don't Know About Tony Hawk

Tony Hawk on Following Your Passion

Tony Hawk on Giving Back and Inspiring Change

Teri Evans is deputy editor of

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