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How Gamification Can Improve Customer and Employee Engagement

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Gamification goes beyond simply turning some aspect of your business into a game. Here, expert Gabe Zichermann explains that adding game elements to your site is about adapting the best features of games and loyalty programs to create engagement online with customers as well as employees.

Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).

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