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How Retail Businesses Can Use Gamification to Engage with Customers

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While gamification can commonly be thought of as the use of game components online, many elements can be used in real-life sales and customer relations situations. Here, gamification expert Gabe Zichermann explains how retailers can benefit from implementing gaming elements -- such as checks, badges and prizes -- into their marketing efforts. 

Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).

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