Think simply offering loyal customers deals such as “buy 10, get one free” are the best way to give rewards? Gamification expert Gabe Zichermann suggests that the rewards customers really want are made up of the following four elements, which can be fulfilled through gaming elements:
Status: Benefits exclusive to loyal customers.
Access: Making available things customer otherwise couldn’t get.
Power: A certain level of control over other people in the real and virtual worlds.
Stuff: Free and discounted products and services
Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).