How Ads on Your Site Can Affect SEO

Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.

Many online businesses make money by selling advertisements on their websites. But sites that have too many ads at the top of their pages could suffer in Google’s search rankings, says Search Engine Land editor Danny Sullivan. “If it takes a while to scroll down to get to your actual content, that could potentially hurt you,” he says.

That doesn’t mean ads anywhere else on a site will negatively affect SEO. The trick, Sullivan says, is to strike a balance between ads and your business’s content.

View Comments (0)