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'Trep Talk

Dermalogica's Jane Wurwand on the Creative Process

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Editor's Note: 'Trep Talk takes you inside the millionaire minds of the most intriguing entrepreneurs behind the big ideas. Join Entrepreneur for a more personal look at the creators of some the most successful companies today.

Ideas are everywhere, if you're curious and willing to look for inspiration in your everyday life, says Dermalogica founder Jane Wurwand.

In this 'Trep Talk Extra, Wurwand shares her creative process and explains the different ways she has come up with ideas to grow her business.

The U.K.-born multimillionaire emigrated to the U.S. and started the International Dermal Institute with her husband Raymond in 1983. The goal was to train professional skin therapists and focus on skin health not beauty. Three years later, the couple started skincare company Dermalogica, based in Carson, Calif. Wurwand's non-profit program joinFITE also helps women business owners around the world with small loans to start or grow businesses.

Today, their products are sold in more than 28,000 salons and spas in 86 countries. In 2011, annual sales topped $260 million. The company has never taken a bank loan or brought in outside investors, according to Wurwand, now 54.

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Teri Evans is deputy editor of Entrepreneur.com.

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