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How to Optimize Your Site for Organic Search

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If you want your website to rank higher in organic search -- results based on relevance to search terms and phrases -- the most important thing you can do is publish quality, engaging content, says Search Engine Land editor Danny Sullivan. After that, make sure you use the right page titles, conduct keyword research, seek backlinks to your site and have an active presence on social media.

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

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