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How Google Measures 'High Quality' Content

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Since Google's Penguin update was released, the pressue's been on for websites to produce high-quality content so as to not be penalized in the search rankings. But how exactly does Google define high quality? Here, Search Engine Land editor Danny Sullivan explains the factors search engines consider when analyzing the content on your site.

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

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