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60 Second Solutions

Free Tools for Improving SEO

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Not every tool that helps optimize your site for search costs an arm and a leg. Here, Search Engine Land editor Danny Sullivan talks about Google's Webmaster Tools and Bing's Webmaster Tools. Both are free and can provide helpful information about your site, like if it contains a lot of duplicate content or has malware issues, which can cause your site to be dropped in search rankings.

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

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