One way to get people buzzing about your brand over social media is to "gamify" the experience and engaging users in fun ways, says gamification expert Gabe Zichermann. You can drive repeat traffic to your social channels by creating a contest or through longer-term projects that tie into the features of specific social platforms, such as Facebook, he says.
An example is NBC Universal's USA Network, which collaborated with gamification firm Bunchball to create Club Psych, a web and social media project based on the TV show Psych that rewarded users with weekly prizes by completing challenges. "They challenged users with different questions and quizzes, and asked them to find various things inside the show over a period of time," Zichermann says. "They doubled their traffic on social media using gamification, and so can you."
Related: How Three Businesses Scored Big with Gamification
Gabe Zichermann is a New York City-based entreprenuer, public speaker and chair of The Gamification Summit. He is also the author of several books on gamification, including Game-Based Marketing (Wiley, 2010) and Gamification By Design (O'Reilly Media, 2011).