In the latest season of Project Grow, we talk to experts about the challenges of growing a business.
Serial entrepreneur Steve Blank, author of the Startup Owner's Manual, outlines lean methods to get customers to spend more, and to send referrals your way. Some of the classic strategies are cross-selling, up-selling, and unbundling. For more tips, read an excerpt from his book, "Simple Sales Tips for Growing Your Customer Base."
Project Grow: Season 3