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Smart Ways to Market a Service Business

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How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business advisor Marie Forleo to find out how. Forleo, founder of Rich, Happy & Hot, explains how leading service companies market to their customers. Smart companies, she says, understanding their customers pain points and show that they can help solve those problems.

  • They become leaders in their community, whether its online or off.
  • They offer free content online that can help or engage their customers, including an email opt-in newsletters.
  • They have testimonials from happy clients.

Related: 

Tips for Hiring Your First Employee

How to Attract the Clients You Want

Diana Ransom is deputy editor of Entrepreneur.com.

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