What to Consider When Outsourcing SEO

When it comes to outsourcing search engine optimization (SEO) efforts, Search Engine Land editor Danny Sullivan says the best plan is often to go with a hybrid strategy: work with an external SEO agency to stay up-to-date on SEO news and new techniques while integrating your own routine, in-house practices. When it comes to picking an SEO agency, Sullivan says the most important thing to do is reach out to references to verify -- as with any partner you work with -- that they're up for getting the job done right.

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