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What to Consider When Outsourcing SEO

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When it comes to outsourcing search engine optimization (SEO) efforts, Search Engine Land editor Danny Sullivan says the best plan is often to go with a hybrid strategy: work with an external SEO agency to stay up-to-date on SEO news and new techniques while integrating your own routine, in-house practices. When it comes to picking an SEO agency, Sullivan says the most important thing to do is reach out to references to verify -- as with any partner you work with -- that they're up for getting the job done right.

Newport Beach, Calif.-based search engine expert Danny Sullivan is editor-in-chief of Search Engine Land, which covers search marketing and search engine news.

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