How 'Title Tags' Can Improve SEO

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When it comes to optimizing your business website for search (SEO), using "title tags" is critical. A title tag is the element in your HTML code that tells search engines what your page is about. Essentially it's your page headline or title, which is the copy that's listed first in search engine rankings. Here, Search Engine Land editor Danny Sullivan offers additional insight into how title tags can help your site rank better in search.

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