In this Inside the Incubators series, investors at NYU Poly's incubator in lower Manhattan offer tips for growth.

Frank Rimalovski of NYU Innovation Venture Fund says startups need to think creatively when using social media to reach customers, and discusses how one company used a Facebook sweepstakes to win more followers. In this video interview, he says many new companies are developing their own networks, and intergrating them with bigger players like Facebook, Foursquare, Twitter - something that is smart to do.