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Gary Vaynerchuk on Connecting With Employees on a Personal Level

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Serial entrepreneur Gary Vaynerchuk shares his philosophy on creating a company culture that values employees as inpiduals and recognizes the importance in the role they play in contributing to organizational success.

"I think people are way too cynical in our society right now. I think it's way too much 'us versus them.' 'Corporate versus employee,' " he says. "People don't need a lot, people just want some form of effort."

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Laura Lorber is executive online editor of Entrepreneur.com.

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