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'Entourage' Star Adrian Grenier Starts Music Incubator

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When he’s not starring in movies and television, Adrian Genier is a serial entrepreneur. Most recognized for his role as Vincent Chase in HBO’s Entourage, which is headed to the big screen as early as next year, Grenier has co-founded or invested in several companies, including SHFT and beer startup Churchkey Can Co. Now he’s at it again but this time, he’s changing his tune.

While at SXSW in Austin, I spent some time with Grenier to talk about his new music incubator, The WRECKROOM. The idea is not unlike tech incubators planting seeds of innovation around the world.  WRECKROOM is a collaborative space built in Grenier’s home in Brooklyn. Artists are encouraged to come by, write and collaborate. And for those artists that get the attention of the team, recording and distribution could be a possibility.

On the website, you’ll see and hear some of the WRECKROOM’s current portfolio including Caldwell, a band he formed with Emily Caldwell. While on set, we were also introduced to another WRECKROOM project, The Skins, a band that I also fell in love with during their live performance that followed this interview. 

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Brian Solis is an author, prominent blogger, and keynote speaker. He is also a principal analyst at Altimeter Group. His latest book, The End Of Business As Usual (Wiley, 2011), looks at the changing consumer landscape, its impact on business and what companies can do to adapt and lead. It was recently named as a Top 10 Business Book by Publisher’s Weekly. His previous book Engage (Wiley, 2010), examines the social media landscape and how to effectively use social media to succeed in business. Brian’s blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. In addition to his writing and research, Brian is the host of the annual Pivot Conference where brands, agencies, and experts come together to address challenges and opportunities in new media. Brian also hosts Revolution, an online video series that examines technology, trends and best practices.

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