Atari Co-Founder Nolan Bushnell on Gaming and Business Growth
Video-game pioneer Nolan Bushnell, the co-founder of gaming company Atari and restaurant chain Chuck E. Cheese's, talks to Behind the Brand host Bryan Elliott about his early startup years and lessons learned as a serial entrepreneur. Bushnell cultivated his love of games in college, when he worked at an amusement park while pursuing an engineering degree. "I was the only guy who was a carny and an engineer," he says. Later, Atari launched with just $500. Bushnell outlines how he learned to find funding, construct a sound capital structure and build a positive corporate culture. He also shares his insight on the future of video games.