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Atari Co-Founder Nolan Bushnell on Gaming and Business Growth

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Video-game pioneer Nolan Bushnell, the co-founder of gaming company Atari and restaurant chain Chuck E. Cheese's, talks to Behind the Brand host Bryan Elliott about his early startup years and lessons learned as a serial entrepreneur. Bushnell cultivated his love of games in college, when he worked at an amusement park while pursuing an engineering degree. "I was the only guy who was a carny and an engineer," he says. Later, Atari launched with just $500. Bushnell outlines how he learned to find funding, construct a sound capital structure and build a positive corporate culture. He also shares his insight on the future of video games. 

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Bryan Elliott is CEO of The GoodBrain Digital Studios and a Southern California native with 15 years' experience in brand marketing and production in industries including action sports, entertainment and movies, and digital tech.

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