3 Secrets of YouTube Marketing

Join us at Entrepreneur magazine's Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time.

"YouTube is its own beast," says Shira Lazar, host of What's Trending. She says you can't just attempt to make a viral video. Instead, be authentic and work on creating compelling content. Lazar advises collaborating with other creators and joining the conversation, just like you would any other social network.

Related Video

Where Social Media Fits in the Marketing Mix

Where to Spend Your Marketing Dollars

View Comments (0)