Entrepreneur Magazine editor-in-chief Amy Cosper talks with Mondelez International vice president of global media Bonin Bough about what the word "entrepreneur" means today. Once the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create businesses in markets where there were none before.

Join their conversation which took place at Lamberts, a popular venue for the South by Southwest Festival in March in Austin and share your thoughts in the comments below.

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