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How to Break Into Ad Tech

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With billions of dollars being spent on mobile advertising, startups that can help marketers target customers have nowhere to go but up. Yet, ad-tech entrepreneurs say it’s not the easiest of fields to work in. We talk to three modern day Mad Men -- Vivek Sharma of Movable Ink, Erik Matlick of Madison Logic and Eric Wheeler of 33Across -- about their best advice for starting up. 

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Colleen DeBaise is special projects director at Entrepreneur.com.