Likeanomics and the Power of Marketing Influence
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No matter how awesome your product, if you don't have the right chemistry with whomever you're pitching, there's a strong chance it will be rejected. That's because marketing is ultimately all about influence, says Rohit Bhargava, marketing expert and author of the book Likeanomics (Wiley, 2012). And influence is not just about showing people what you can do, it's about showing people what you can do for them.
Bhargava discusses important marketing factors from reputation to relationships and how to cultivate each. He shares his own story of how he launched his career and the unforgettable mistakes he's learned along the way.