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60 Second Solutions

Using Video Like the Big Brands

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Using online video for your business is not about sharing your commercials or recycling something that aired on TV, says Shira Lazar, host of What’s Trending on YouTube. Instead, Lazar advises thinking about how to create a new experience for viewers, like a recent McDonald’s video that took viewers behind-the-scenes of an ad shoot to answer a customer’s question.

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Shira Lazar is the host and executive producer of What's Trending live Tuesdays at 10 a.m. Pacific and Partners Project, interviewing your favorite YouTube stars weekly.