"Doing Business As" filings, often referred to as DBAs, can be cheaper than trademarking your company's name and are relatively easy to install. What they don't help achieve is a long-term solution to protection your company's intellectual property. Here's how to use a DBA to support your business most effectively. For more, visit www.markjkohler.com.
Mark J. Kohler, a certified public accountant in Irvine, Calif., is a partner in the accounting firm Kohler & Eyre, and the law firm Kyler, Kohler, Ostermiller, & Sorensen LLP, specializing in business, estate and tax. He is the author of What Your CPA Isn't Telling You from Entrepreneur Press.