Your company website looks amazing but lacks effective calls to action. Your customers might be wowed by how gorgeous it is, but that doesn’t mean jack if they can’t figure out what to click on to contact you, to make an appointment or to buy something -- the very calls to action that you need to keep your business blazing.  

When people visit your business’s online destination, chances are they want something from you and fast. If you don’t reel them in while they’re hot, they’re gone.

In the video above, digital marketing expert and Entrepreneur.com contributor Brian Honigman suggests vCita to help you make that all-important initial connection and keep it going. vCita is an all-in-one customer communication platform that you can integrate into your existing website to better give your online visitors more of what they’re looking for -- direct, meaningful engagement with you and your brand.

vCita offers customizable interactive contact forms, appointment scheduling, lead generation and management, and payment tools and templates. All of vCita’s products, which range from $9.95 to $34.90 per month, depending on how many you use, can be relatively easily rolled into your website, Facebook page or, for Constant Contact users, your email newsletter campaign.

Setster, suggested by Young Entrepreneur Council founder Scott Gerber in this video, is a similar tool. It allows your online customers to book appointments with you and pay for your products and services on your website. Setster’s monthly pricing plans range from $16 to $200.

Gerber says generating leads with call-to-action tools like these on your website is important, but carefully track them with reliable metrics solutions is even more critical. To do this, he suggests using web traffic stats services like KISSmetrics or Crazy Egg. Both provide valuable insights into where your website visitors come from, which content they’re most attracted to, where you’re losing them and more.

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